Macquarie University
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Exploring the relationship between corporate social responsibility and organisational citizenship behaviour: a study in Pakistan

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posted on 2022-03-28, 09:28 authored by Rahiba Hassan
The purpose of this study was to explore the relationship between corporate social responsibiliy (CSR) and organisational citizenship behaviour (OCB) among employees in the Pakistani context. Although much research has been conducted to explore how CSR influences organisational outcomes, there remains limited research examining its effects on employees' attitudes and behaviour. To address this research gap, this study examined the relationship between CSR programs and employee OCB. Further, in consideration of the range of criticisms regarding managerial imposition of ethical values on employees, this study also examined the variables of communication satisfaction and perceived organisational politics. This study was based on primary questionnaire data from over 200 non-managerial employees from a single case-study organisation in Pakistan. Three dimensions of CSR were found to be significant in promoting or fostering employee OCB: CSR towards the government, CSR towards customers and CSR towards social issues. Interestingly, the results indicated that CSR towards employees was not significant for employee OCB. The results also demonstrated that perceived organisational politics and communication satisfaction fully mediate the relationship between CSR and OCB. This paper discusses the theoretical and practical implications of these findings, and offers suggestions for future studies.


Table of Contents

Chapter 1: Introduction -- Chapter 2: Literature review -- Chapter 3: Theoretical framework and hypotheses -- Chapter 4: Methodology -- Chapter 5: Findings and analysis -- Chapter 6: Conclusion.


Bibliography: Pages 59-71 Theoretical thesis.

Awarding Institution

Macquarie University

Degree Type

Thesis MRes


MRes, Macquarie University, Faculty of Business and Economics, Department of Marketing and Management

Department, Centre or School

Department of Marketing and Management

Year of Award


Principal Supervisor

Edward Wray Bliss


Copyright Rahiba Hassan 2016. Copyright disclaimer:






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