Table of Contents
Chapter 1: Introduction -- Chapter 2: Literature review -- Chapter 3: Methodology -- Chapter 4: Findings and discussions -- Chapter 5. Implications, limitations, and conclusions -- References -- Appendices.Notes
Bibliography: pages
Theoretical thesis.Awarding Institution
Macquarie UniversityDegree Type
Thesis MResDegree
MRes, Macquarie University, Faculty of Business and Economics, Department of Marketing and ManagementDepartment, Centre or School
Department of Marketing and ManagementYear of Award
2017Principal Supervisor
LayPeng TanRights
Copyright Cong Hu 2017.
Copyright disclaimer: http://mq.edu.au/library/copyrightLanguage
EnglishExtent
1 online resource (115 pages)Former Identifiers
mq:72215
http://hdl.handle.net/1959.14/1282546