Impact of entrepreneurial orientation and quality management practices on product innovation performance: the case of Hong Kong electronics manufacturing firms in the Pearl River delta region, China

Product innovation performance (PIP) is recognized as a key strategic performance objective, and strategy or entrepreneurship literature suggests that firms with an entrepreneurial orientation (EO) tend to achieve high performance in their product innovation. Conversely, operations scholars advocate quality management practices (QMP) as a key determinant of product innovation performance. This view raises the question of how these two strategic views may, separately or jointly, influence the extent to which a firm achieves superior performance in product innovation. Furthermore, even though contextual factors affect how strategies contribute to the performance of a firm, few empirical assessments have been done to investigate factors such as presence of market unfairness, policy support or intensity of competition enhance or hinder mechanisms through which entrepreneurial orientation and quality management lead to product innovation performance.