1/1
6 files

Managerial creativity: a study of artist management practices in the Australian popular music industry

thesis
posted on 28.03.2022, 01:17 authored by Guy Richard Morrow
Artist managers 'create' careers for musicians, yet little has been written about their creativity in the academic domain. Thus this thesis develops the notion of managerial creativity. Artist managers build and maintain 'brands', and this is a creative industry function. The thesis begins with a description of what artist management is, then it reviews the way in which various Australian musicians' and artist managers' careers are created and maintained. A musical idea or product arises from the synergy of many sources and not only from the mind of a single person (Csikszentmihalyi, 1996). Therefore it is easier to enhance creativity by changing conditions in the environment the artist is located in than by trying to make artists think more creatively. Managerial creativity involves the creation and maintenance of the system, context or environment from which artistic creativity emerges and is therefore the facet of the music industry that can most effectively enhance musical creativity.

History

Table of Contents

Introduction -- Literature review, discussion of methodologies and research orientation -- "20% of nothing": Australian rock music management -- Australian country music management -- Australian pop music management: the third party -- Conclusion: managerial creativity.

Notes

Bibliography: p. 377-385

Awarding Institution

Macquarie University

Degree Type

Thesis PhD

Degree

Thesis (PhD), Macquarie University, Division of Humanities, Department of Contemporary Music Studies

Year of Award

2006

Principal Supervisor

Philip Hayward

Additional Supervisor 1

Mark Evans

Rights

Copyright disclaimer: http://www.copyright.mq.edu.au Copyright Guy Richard Morrow 2006.

Language

English

Jurisdiction

Australia

Extent

ix, 390 p., ill

Former Identifiers

mq:5984 http://hdl.handle.net/1959.14/42648 1344859