Macquarie University
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Podcasting personas in the creative knowledge industries

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posted on 2022-03-29, 01:18 authored by Timothy Yee
Using digitally networked media to garner attention and build an online reputation has become a popular practice in the information and technology industries (Marwick, 2013). This phenomenon is often subsumed under the rhetoric of individual empowerment that celebrates ideals such as self-expression and entrepreneurialism (Gandini, 2016), and the promising potentials of participation. This thesis investigates how a selection of Australian creative knowledge workers use podcasting to construct networked identities that serve to increase their professional opportunities and build their reputations, yet may simultaneously contribute to experiences of precariousness through the blurring of public and private lives. To understand this tension, I draw on a range of discourses including participatory media studies, affect theory and Persona Studies. The research places early theories of media participation in dialogue with Persona Studies, and proposes that the study of persona may offer a more nuanced understanding of participatory media use in the contemporary moment.


Table of Contents

Introduction -- 1. Podcasts, participation and personal branding -- 2. When high hopes become high stakes -- 3. Promises, promises -- 4. Potentials in persona studies -- Conclusion


Theoretical thesis. Includes bibliographical references

Awarding Institution

Macquarie University

Degree Type

Thesis MRes


MRes, Macquarie University, Faculty of Arts, Department of Media, Music, Communication and Cultural Studies

Department, Centre or School

Department of Media, Music, Communication and Cultural Studies

Year of Award


Principal Supervisor

Margie Borschke


Copyright Timothy Yee 2017 Copyright disclaimer:




1 online resource (77 pages)

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