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Pulp jungle Down Under: Horwitz Publications and the rise of the Australian paperback, 1945-1972
thesisposted on 2022-03-28, 22:19 authored by Andrew Nette
'Pulp Jungle Down Under' examines the largely unexplored field of mid-century Australian pulp fiction through a study of the now defunct Sydney-based publisher,Horwitz Publications. The dissertation covers the period from 1945, when the company published its first pulp fiction, to 1972 and the election of the reformist Labor federal government, which resulted in the removal of the last vestiges of Australia's post-war censorship system, closing a historical period in which pulp had the ability to shock. Although best known for its cheaply produced, often lurid, softcover books, Horwitz Publications played a far larger role in mainstream Australian publishing than has been recognised, particularly in the expansion of the paperback from the late 1950s onwards. As this dissertation demonstrates, the company was adept at seeking out and exploiting the porous spaces that existed, sometimes only temporarily, between pulp and mainstream publishing: where mainstream literary forms were reconfigured to suit more sensational tastes, authorial reputation was fluid, and government regulation failed to keep pace with shifting reading tastes and social mores. Its dealings were transnational,moving beyond London, the traditional focus of Australian overseas publishing efforts for much of the last century, to directly encompass the United States and other fiction markets. Horwitz Publications provides an Australian articulation of global pulp culture, continually mining international literary and publishing fashions and successes to create local analogues of popular pulp and mass-market publishing genres, giving them a makeover to align them with Australian cultural sensibilities, tastes, and the legislative environment. This dissertation will also examine how Horwitz pulp paperbacks acted as a local conduit for vernacular modernist currents; the way they channelled modern thoughts, sensations and experiences, often in conversation with other parts of the globe, and the interaction of these with changing notions of culture, class and gender relations in Australia.
Table of ContentsChapter 1. Literature review : pulp jungles in Australia and beyond -- Chapter 2. Dreaming of America : Horwitz in the early post-war period -- Chapter 3. The fiction factory expands : Horwitz in the second half of the 1950s -- Chapter 4. 'The mighty U.S.A paperback invasion' : Horwitz and the changing metabolism of Australian publishing in the early 1960s -- Chapter 5. Party girls and prisoners of war : the Australianisation of Horwitz pulp in the 1960s -- Chapter 6. Competing with the sexual spectacle : Horwitz and the mainstreaming of the erotic, 1967-1972 -- Chapter 7. Policing the 'literary sewer' : Horwitz and the censors -- Chapter 8. 'You've got to grab their attention ': Horwitz cover art -- Chapter 9. Conclusion : the end of the pulp jungle -- Bibliography.
NotesTheoretical thesis. Bibliography: pages 317-345
Awarding InstitutionMacquarie University
Degree TypeThesis PhD
DegreePhD, Macquarie University, Faculty of Arts, Department of Media, Music, Communication and Cultural Studies
Department, Centre or SchoolDepartment of Media, Music, Communication and Cultural Studies
Year of Award2019
Principal SupervisorPeter Doyle
RightsCopyright Andrew Nette 2019. Copyright disclaimer: http://mq.edu.au/library/copyright
Extent1 online resource (vi, 213 pages) colour illustrations
Former Identifiersmq:72276 http://hdl.handle.net/1959.14/1283168