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The Influence of the buy-now-pay-later payment mode on consumer choice

thesis
posted on 2024-08-28, 04:39 authored by Rhys Ashby

Please refer to the attached file for the full abstract

History

Table of Contents

Chapter 1: Introduction -- Chapter 2: The Influence of the Buy-Now-Pay-Later Payment Mode on Consumer Spending Decisions -- Chapter 3: Period Neglect: The Joint Effect of Buy-Now-Pay-Later and Budgets on Consumer Purchase Decisions -- Chapter 4: Buy Now, Pay Later and Recommend More: How Buy-Now-Pay-Later Impacts Consumer’s Word-of-Mouth Behavior -- Chapter 5: Discussion and Conclusions -- References -- Appendices

Awarding Institution

Macquarie University

Degree Type

Thesis PhD

Degree

Doctor of Philosophy

Department, Centre or School

Department of Marketing

Year of Award

2024

Principal Supervisor

Yi Li

Additional Supervisor 1

Rico Piehler

Rights

Copyright: The Author Copyright disclaimer: https://www.mq.edu.au/copyright-disclaimer

Language

English

Extent

235 pages

Former Identifiers

AMIS ID: 323841

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    Macquarie University Theses

    Categories

    Keywords

    Consumer BehaviourPayment methodNumerosityPain of PaymentTransaction UtilityUnit effectInstalmentsPrice perceptionFramingConsumer judgement and decision making

    Licence

    In Copyright

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